This paper discusses how designers should consider the needs of people over 50 years of age as well as those with disabilities when developing consumer products, particularly since these segments of the population have steadily been growing over the last few years and the fact that they have huge spending power. By adhering to the concept of inclusive design, designers, manufacturers and service providers can ensure that their products work for people irrespective of age or ability. Inclusive design is a step that needs to be taken in every part of the product development process and not a step to be taken on its own. It needs to be part of the ethos running through the company and will result in a better product in the long run.